Paulaner Oktoberfest bier

For his wedding in 1810, Ludwig I, the Crown Prince of Bavaria, commissioned all of the Munich breweries to develop a new style of beer to commemorate the occasion. The beer was so good that the party lasted for days and Oktoberfest beer was born.

Subsequent anniversaries of this wedding celebration evolved into Oktoberfest, Munich's world-famous event, which is attended by over 6 million people each year, who consume 6 million liters of beer. By Munich law, only the six Munich breweries are allowed to serve their beer at Munich's Oktoberfest celebration. Paulaner is one of the six, as is its sister brand, Hacker-Pschorr. Paulaner's Oktoberfest brew is the most popular at the yearly event.

Paulaner Oktoberfest-Märzen was originally a seasonal brew, however, is now brewed and enjoyed all year long.. Paulaner Oktoberfest Bier is festive, full-flavoured and ultra delicious, and is brewed specially for the most famous festival in the world. Every year, more than one million liters are served at the Oktoberfest. You can create your own "beer tent atmosphere" at home with this golden yellow, mildly hoppy seasonal speciality - but only between July and October.