Australia's favourite full strength beer, Victoria Bitter or VB as it is known. It has the highest market share of all beer sold in Australia, both on tap and packaged. Victoria Bitter is brewed by Carlton & United Beverages, a subsidiary of Foster's Group, brewers of Fosters Lager.
Despite its name, it is technically a fairly standard commercial lager rather than a bitter, although perhaps slightly more bitter than many. Over the last 10 years, it's been a consistent winner in the esteemed Australian Liquor Industry Awards (ALIA), more recently picking up "Best Full Strength Beer" in 2001, "Tap Beer of the Year" in 2002, and "Best Full Strength Beer" again in 2003.
VB is a full flavoured brew, less malty in character and slightly darker than traditional lagers. A gentle fruitiness in the aroma complements the sweet malt on the mid-palate balancing perfectly with a robust, hop bitterness.